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1

Characteristics of virtual experience in electronic commerce: A protocol analysis

Hairong Li, Terry Daugherty, Frank Biocca

Journal:

Journal of Interactive Marketing

Year:

2001

Language:

english

File:

PDF, 239 KB

english, 2001

2

Audio and Visual Distractions and Implicit Brand Memory: A Study of Video Game Players

Choi, Yung Kyun, Lee, Sung mi, Li, Hairong

Journal:

Journal of Advertising

Year:

2013

Language:

english

File:

PDF, 285 KB

english, 2013

3

Investigation of raising burden of children with autism, physical disability and mental disability in China

Nina Xiong, Li Yang, Yang Yu, Jiaxun Hou, Jia Li, Yuanyuan Li, Hairong Liu, Ying Zhang, Zhengang Jiao

Journal:

Research in Developmental Disabilities

Year:

2011

Language:

english

File:

PDF, 97 KB

english, 2011

4

Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence

Li, Hairong, Daugherty, Terry, Biocca, Frank

Journal:

Journal of Advertising

Year:

2002

Language:

english

File:

PDF, 2.40 MB

english, 2002

5

Consumer learning and the effects of virtual experience relative to indirect and direct product experience

Terry Daugherty, Hairong Li, Frank Biocca

Journal:

Psychology and Marketing

Year:

2008

Language:

english

File:

PDF, 153 KB

english, 2008

6

The Effect of Agency Creativity on Campaign Outcomes: The Moderating Role of Market Conditions

Li, Hairong, Dou, Wenyu, Wang, Guangping, Zhou, Nan

Journal:

Journal of Advertising

Year:

2008

Language:

english

File:

PDF, 164 KB

english, 2008

7

Benchmarking the Use of QR Code in Mobile Promotion

Okazaki, Shintaro, Li, Hairong, Hirose, Morikazu

Journal:

Journal of Advertising Research

Year:

2012

Language:

english

File:

PDF, 673 KB

english, 2012

8

Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads

Edwards, Steven M., Li, Hairong, Lee, Joo-Hyun

Journal:

Journal of Advertising

Year:

2002

Language:

english

File:

PDF, 2.01 MB

english, 2002

9

CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive

Rifon, Nora J., Choi, Sejung Marina, Trimble, Carrie S., Li, Hairong

Journal:

Journal of Advertising

Year:

2004

Language:

english

File:

PDF, 251 KB

english, 2004

10

My Experience in Teaching Programmatic Advertising

Journal:

Journal of Advertising Education

Year:

2019

Language:

english

File:

PDF, 90 KB

english, 2019

11

Advertiser Risk Taking, Campaign Originality, and Campaign Performance

Wang, Guangping, Dou, Wenyu, Li, Hairong, Zhou, Nan

Journal:

Journal of Advertising

Year:

2013

Language:

english

File:

PDF, 214 KB

english, 2013

12

Introduction to the Special Section on the Economic Dimensions of Advertising Media Audiences

Wildman, Steven S., Li, Hairong, Napoli, Philip M.

Journal:

Journal of Advertising

Year:

2006

Language:

english

File:

PDF, 52 KB

english, 2006

13

Advertising and the New Media || Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence

Hairong Li, Terry Daugherty and Frank Biocca

Journal:

Journal of Advertising

Year:

2002

Language:

english

File:

PDF, 2.99 MB

english, 2002

14

Opportunities for and Pitfalls of Using Big Data in Advertising Research

Malthouse, Edward C., Li, Hairong

Journal:

Journal of Advertising

Year:

2017

Language:

english

File:

PDF, 365 KB

english, 2017

15

Advertising Regulation and Self-Regulation || Consumer Privacy Concerns and Preference for Degree of Regulatory Control: A Study of Mobile Advertising in Japan

Shintaro Okazaki, Hairong Li and Morikazu Hirose

Journal:

Journal of Advertising

Year:

2009

Language:

english

File:

PDF, 2.20 MB

english, 2009

16

Consumer Privacy Concerns and Preference for Degree of Regulatory Control

Okazaki, Shintaro, Li, Hairong, Hirose, Morikazu

Journal:

Journal of Advertising

Year:

2009

Language:

english

File:

PDF, 198 KB

english, 2009

17

Measuring the Intrusiveness of Advertisements: Scale Development and Validation

Li, Hairong, Edwards, Steven M., Lee, Joo-Hyun

Journal:

Journal of Advertising

Year:

2002

Language:

english

File:

PDF, 1.58 MB

english, 2002

18

The Effect of Creatine and Coenzyme Q10 Combination Therapy on Mild Cognitive Impairment in Parkinson's Disease

Li, Zhenguang, Wang, Pengfei, Yu, Zhancai, Cong, Yannan, Sun, Hairong, Zhang, Jiangshan, Zhang, Jinbiao, Sun, Chao, Zhang, Yong, Ju, Xiaohua

Journal:

European Neurology

Year:

2015

Language:

english

File:

PDF, 123 KB

english, 2015

19

Congruence Effects in Sponsorship: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive

Nora J. Rifon, Sejung Marina Choi, Carrie S. Trimble and Hairong Li

Journal:

Journal of Advertising

Year:

2004

Language:

english

File:

PDF, 2.38 MB

english, 2004

20

Advertising and the New Media || Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-up Ads

Steven M. Edwards, Hairong Li and Joo-Hyun Lee

Journal:

Journal of Advertising

Year:

2002

Language:

english

File:

PDF, 2.55 MB

english, 2002

21

High-Performance Ultrasound Needle Transducer Based on Modified PMN-PT Ceramic With Ultrahigh Clamped Dielectric Permittivity

Zhang, Zhiqiang, Li, Fei, Chen, Ruimin, Zhang, Tianfu, Cao, Xiaodong, Zhang, Shujun, Shrout, Thomas R., Zheng, Hairong, Shung, K. Kirk, Humayun, Mark S., Qiu, Weibao, Zhou, Qifa

Journal:

IEEE Transactions on Ultrasonics Ferroelectrics and Frequency Control

Year:

2018

Language:

english

File:

PDF, 2.22 MB

english, 2018

22

Special Section Introduction: Artificial Intelligence and Advertising

Journal:

Journal of Advertising

Year:

2019

Language:

english

File:

PDF, 355 KB

english, 2019

23

Effect of lipase addition on hydrolysis and biomethane production of Chinese food waste

Meng, Ying, Li, Sang, Yuan, Hairong, Zou, Dexun, Liu, Yanping, Zhu, Baoning, Li, Xiujin

Journal:

Bioresource Technology

Year:

2015

Language:

english

File:

PDF, 1.63 MB

english, 2015

24

What Makes a Slogan Memorable and Who Remembers It

Reece, Bonnie B., Van den Bergh, Bruce G., Li, Hairong

Journal:

Journal of Current Issues & Research in Advertising

Year:

1994

Language:

english

File:

PDF, 1.25 MB

english, 1994

25

Special Issue on Creativity Research in Advertising || The Effect of Agency Creativity on Campaign Outcomes: The Moderating Role of Market Conditions

Hairong Li, Wenyu Dou, Guangping Wang and Nan Zhou

Journal:

Journal of Advertising

Year:

2008

Language:

english

File:

PDF, 1.70 MB

english, 2008

26

Fuzzy spatiotemporal object modeling based on UML class diagram

Chen, Xu, Cheng, Haitao, Wang, Hairong, Li, Weijun

Journal:

Journal of Intelligent & Fuzzy Systems

Year:

2017

Language:

english

File:

PDF, 965 KB

english, 2017

27

Comparative analysis of residence and diffusion times in rotating bed used for biogas upgrading

Zhang, Liang, Wachemo, Akiber Chufo, Yuan, Hairong, Pang, Yunzhi, Li, Xiujin

Journal:

Chinese Journal of Chemical Engineering

Year:

2018

Language:

english

File:

PDF, 1.10 MB

english, 2018

28

Fully Bioabsorbable Natural-Materials-Based Triboelectric Nanogenerators

Jiang, Wen, Li, Hu, Liu, Zhuo, Li, Zhe, Tian, Jingjing, Shi, Bojing, Zou, Yang, Ouyang, Han, Zhao, Chaochao, Zhao, Luming, Sun, Rong, Zheng, Hairong, Fan, Yubo, Wang, Zhong Lin, Li, Zhou

Journal:

Advanced Materials

Year:

2018

Language:

english

File:

PDF, 3.84 MB

english, 2018

29

Preparation and characterization of methyl palmitate/palygorskite composite phase change material for thermal energy storage in buildings

Zhang, Hairong, Zhang, Liquan, Li, Qinglin, Huang, Chao, Guo, Haijun, Xiong, Lian, Chen, Xinde

Journal:

Construction and Building Materials

Year:

2019

File:

PDF, 1.78 MB

2019

30

Design of a Pseudoperiodic Slow Wave Structure for a 6-kW-Level Broadband Helix Traveling-Wave Tube Amplifier

Wu, Gangxiong, Zhao, Guoqing, Wang, Wenxiang, Wei, Yanyu, Yin, Hairong, Xu, Zhun, Yang, Ruichao, Lei, Xia, Li, Qian, Fang, Shuanzhu, Yue, Lingna, Xu, Jin

Journal:

IEEE Transactions on Plasma Science

Year:

2020

Language:

english

File:

PDF, 798 KB

english, 2020

31

The Role of Virtual Experience in Consumer Learning

Hairong Li, Terry Daugherty, Frank Biocca

Journal:

Journal of Consumer Psychology

Year:

2003

Language:

english

File:

PDF, 1.50 MB

english, 2003

32

Trace element concentrations in hair of healthy Chinese centenarians

Yonghua Li, Linsheng Yang, Wuyi Wang, Hairong Li, Jinmei Lv, Xiaoyan Zou

Journal:

Science of The Total Environment

Year:

2011

Language:

english

File:

PDF, 252 KB

english, 2011

33

Antibiotic and antifouling compound production by the marine-derived fungus Cladosporium sp. F14

Hairong Xiong, Shuhua Qi, Ying Xu, Li Miao, Pei-Yuan Qian

Journal:

Journal of Hydro-environment Research

Year:

2009

Language:

english

File:

PDF, 461 KB

english, 2009

34

Fine-grained Pleistocene deepwater turbidite channel system on the slope of Qiongdongnan Basin, northern South China Sea

Yuan Shengqiang, Wu Shiguo, Lüdmann Thomas, Yao Genshun, Lv Fuliang, Cao Feng, Wang Hairong, Li Li

Journal:

Marine and Petroleum Geology

Year:

2009

Language:

english

File:

PDF, 1.53 MB

english, 2009

35

Levels of rare earth elements, heavy metals and uranium in a population living in Baiyun Obo, Inner Mongolia, China: A pilot study

Hao, Zhe, Li, Yonghua, Li, Hairong, Wei, Binggan, Liao, Xiaoyong, Liang, Tao, Yu, Jiangping

Journal:

Year:

2015

Language:

english

File:

PDF, 1.02 MB

english, 2015

36

Giant Cell Tumor of the Extremity

Niu, Xiaohui, Zhang, Qing, Hao, Lin, Ding, Yi, Li, Yuan, Xu, Hairong, Liu, Weifeng

Journal:

The Journal of Bone and Joint Surgery (American)

Year:

2012

Language:

english

File:

PDF, 582 KB

english, 2012

37

The effect of 3-D product visualisation on the strength of brand attitude

Lee, Ki-Young, Li, Hairong, Edwards, Steven M.

Journal:

International Journal of Advertising

Year:

2012

Language:

english

File:

PDF, 334 KB

english, 2012

38

Streptosporangium sonchisp. nov. andStreptosporangium kronopolitissp. nov., two novel actinobacteria isolated from a root of common sowthistle (Sonchus oleraceusL.) and a millipede (Kronopolites svenhedindVerhoeff)

Ma, Zhaoxu, Liu, Hui, Liu, Chongxi, He, Hairong, Zhao, Junwei, Wang, Xin, Li, Jiansong, Wang, Xiangjing, Xiang, Wensheng

Journal:

Antonie van Leeuwenhoek

Year:

2015

Language:

english

File:

PDF, 804 KB

english, 2015

39

kBF: Towards Approximate and Bloom Filter based Key-Value Storage for Cloud Computing Systems

Xiong, Sisi, Yao, Yanjun, Li, Shuangjiang, Cao, Qing, He, Tian, Qi, Hairong, Tolbert, Leon, Liu, Yilu

Journal:

IEEE Transactions on Cloud Computing

Year:

2014

Language:

english

File:

PDF, 460 KB

english, 2014

40

Internet advertising strategy of multinationals in China: a cross-cultural analysis

Li, Hairong, Li, Ang, Zhao, Shuguang

Journal:

International Journal of Advertising

Year:

2009

Language:

english

File:

PDF, 303 KB

english, 2009

41

Exploring relationship satisfaction between global professional service firms and local clients in emerging markets

Wenyu Dou, Hairong Li, Nan Zhou and Chenting Su

Journal:

Journal of International Business Studies

Year:

2010

Language:

english

File:

PDF, 2.36 MB

english, 2010

42

Measuring the Intrusiveness of Advertisements: Scale Development and Validation

Hairong Li, Steven M. Edwards and Joo-Hyun Lee

Journal:

Journal of Advertising

Year:

2002

Language:

english

File:

PDF, 2.01 MB

english, 2002

43

Characteristics of virtual experience in electronic commerce: A protocol analysis

Li, Hairong, Daugherty, Terry, Biocca, Frank

Journal:

Journal of Interactive Marketing

Year:

2001

Language:

english

File:

PDF, 241 KB

english, 2001

44

Why are childlike portrayals appealing in East Asia?

Chang, Chingching, Li, Hairong

Journal:

International Journal of Advertising

Year:

2010

Language:

english

File:

PDF, 306 KB

english, 2010

45

A Portable Ultrasound System for Non-invasive Ultrasonic Neuro-stimulation

Qiu, Weibao, Zhou, Juan, Chen, Yan, Su, Min, Li, Guofeng, Zhao, Huixia, Gu, Xianyi, Meng, De, Wang, Congzhi, Xiao, Yang, Lam, Kwok Ho, Dai, Jiyan, Zheng, Hairong

Journal:

IEEE Transactions on Neural Systems and Rehabilitation Engineering

Year:

2017

Language:

english

File:

PDF, 802 KB

english, 2017

46

[IEEE 2018 IEEE 14th International Conference on Control and Automation (ICCA) - Anchorage, AK, USA (2018.6.12-2018.6.15)] 2018 IEEE 14th International Conference on Control and Automation (ICCA) - Modeling of Crowd Dynamics With Emergency Signs via Modified Social Force Model*

Zhou, Min, Dong, Hairong, Liu, Jiali, Yao, Xiuming, Li, Yidong

Year:

2018

Language:

english

File:

PDF, 782 KB

english, 2018

47

Differentiation of clear cell and non-clear cell renal cell carcinomas by all-relevant radiomics features from multiphase CT: a VHL mutation perspective

Li, Zhi-Cheng, Zhai, Guangtao, Zhang, Jinheng, Wang, Zhongqiu, Liu, Guiqin, Wu, Guang-yu, Liang, Dong, Zheng, Hairong

Journal:

European Radiology

Year:

2018

Language:

english

File:

PDF, 1.59 MB

english, 2018

48

Roundtable on Digital Advertising: Part II

O'Barr, William M., Timke, Edward, Brunton, Finn, Kay, Brad, Law, Nick, Li, Hairong, Meyers, Cynthia B., Wacksman, Barry

Journal:

Advertising & Society Quarterly

Year:

2017

Language:

english

File:

PDF, 382 KB

english, 2017

49

Preparation and characterization of methyl palmitate/palygorskite composite phase change material for thermal energy storage in buildings

Zhang, Hairong, Zhang, Liquan, Li, Qinglin, Huang, Chao, Guo, Haijun, Xiong, Lian, Chen, Xinde

Journal:

Construction and Building Materials

Year:

2019

Language:

english

File:

PDF, 1.78 MB

english, 2019

50

Microbubble enhanced acoustic tweezers for size-independent cell sorting

Meng, Long, Cui, Xiaoyu, Dong, Chenyu, Liu, Xiufang, Zhou, Wei, Zhang, Wenjun, Wang, Xinhui, Niu, Lili, Li, Fei, Cai, Feiyan, Wu, Junru, Zheng, Hairong

Journal:

Applied Physics Letters

Year:

2020

Language:

english

File:

PDF, 1.39 MB

english, 2020